Who is Jocko Willink?
Jocko was the commander of the Navy Seal Task Unit, Bruiser, having served for 20 years. This task unit was the most decorated Special Operations Unit of the Iraq War. Retirement from the military did not slow him down. He wrote the New York Times #1 bestseller children's book, “Way of the Warrior Kid and Extreme Ownership.” He co-founded Echelon Front, a multi-million dollar leadership and management consulting company, and heads one of the highest-ranked podcasts, Jocko Podcast.
At CharityRx, we speak often about financial freedom. It’s why we do what we do. We all want that. The basics of the job entail visiting stores, having the proper paperwork, making candy bags, and knowing the bare minimum about the industry. However, as we have come to realize, many reps lack the critical component of discipline needed to attain their ultimate goal and end up giving up far too soon. Disciplined, dedicated, and tenacious reps are the ones who find success.
“Find your will, find your discipline, and you will find your freedom.” ~Jocko Willink
Can discipline be taught?
“Discipline Equals Freedom,” by Jocko Willink, is an expanded edition of the 2017 mega-bestseller. Regardless of what you do or where you are in life, there is something in this book for everyone. Discipline spills into every aspect, professionally and personally. Those who take control of their health, their mind, and their time will inevitably become stronger, healthier, smarter, and more successful.
If you have found yourself struggling, Jocko shares the mental and physical disciplines he imposes on himself daily, allowing him freedom in all aspects of life. This is an easy read at only 256 pages and gets right to the point without unnecessary fluff. The hardcover comes in a quality black cover that speaks even before opening. The mere presence of the book on your desk serves as a daily reminder to do what you need to do.
Discipline is a mindset.
Most books that focus on goals miss the critical component needed to get there and stay there. This book explains the strategies and tactics required for conquering weakness, procrastination, and fear. It covers healthy habits such as activity, sleep, and food, regardless of what level or stage you are currently at. However, this book is not just about getting healthy.
The book begins with the line: “People look for the shortcut. The hack. The shortcut is a lie.”
In the first section, Jocko defines discipline as “The root of all good qualities. The driver of daily execution. The core principle that overcomes laziness and lethargy and excuses. Discipline defeats the infinite excuses that say: Not today, not now, I need a rest, I will do it tomorrow.”
Dan Schawbel interviewed Jocko for Forbes magazine and said, “... that is the real message: If you want to transform your life in a positive way, that transformation will not happen by itself. You need to make it happen. You need to do the work. You need to put in the hours, the days, the weeks, the months, and the years. You need to get on the path and stay on the path—the path that leads to the positive transformations, the path that leads to a better you, the path that leads to freedom.”
The last word of the book is simply “DO.”
“Don’t just read this book.
Don’t just listen to the podcast.
Don’t just watch videos online.
Don’t just take notes.
Don’t just study them.
Don’t just share them with your friends.
Don’t just plan.
Don’t just mark your calendar.
Don’t just get motivated.
Don’t just talk.
Don’t just think.
Don’t just dream.
No. None of that matters.
The only thing that matters is that you actually do.